eToro Strikes $231M TradeZero Deal to Accelerate U.S. The consideration will consist of cash and up to 2.5 million newly issued eToro Class A common shares, subject to customary adjustments. TradeZero gives eToro a more established foothold with active U.S. traders while extending its reach into Canada and other international markets. For eToro, the deal adds another layer to a U.S. expansion strategy built around offering a wider mix of investing products from a single platform. Buying TradeZero brings a more specialized active-trading audience into that mix, along with regulatory infrastructure that could shorten the path to new U.S. products.