Jeff Bezos’ reported investment in Liverpool offers a useful lesson in accessing valuable assets without having to own them outright. For Nigerian businesses, this can be a much better way to think about growth than simply adding more products. READ ALSO: Jeff Bezos Weighs Liverpool Investment After Consortium Makes Approach2. Jeff Bezos’ most useful lesson for Nigerian entrepreneurs may have little to do with Amazon’s size or his possible investment in Liverpool. Most importantly, a Nigerian business can start here without being built only for here.