freshidea - stock.adobe.comThis in mind, while the profession was divided now, the study's authors felt it will likely shift in the future in favor of the AI-native firms. That advantage is likely to widen as those firms learn faster, adapt faster, and embed AI more deeply into how work gets done. The State of AI in Accounting Firms report from the AI Lab for Accountants, a professional community, found that individual accountants are increasingly split between dabblers and power users with fewer in the middle. Smaller firms have the same curiosity, just less time and support to go deep," she said in an email. For example, Intuit's June survey of accounting professionals found that 77% agree the gap is widening between firms where AI is embedded in daily workflows and firms that use it only occasionally.