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Some Brands Capture Attention. The Best Earn Belief
['Warren Kornblum', 'Former Global Chief Marketing Officer Of Toys', 'R', 'Us', 'Former Chief Marketing Officer Of Serta Simmons Bedding', 'Has Spent His Career Helping Brands Build Emotional Loyalty', 'Connect With People On A Human Level. Today', 'As The Founder Of Shadow Branding', 'He Advises Leadership Teams Across Industries Through Keynote Speaking', 'Executive Seminars']
ChiefExecutive.net
Do they earn trust?
Do they earn belief?
That distinction has become increasingly important in an age when attention is easier to buy than ever before.
Awareness may earn a first purchase, but belief earns the second and the third.
Questions every leadership team should be asking:Are we investing as much energy in earning belief as we are in capturing attention?