Social media is shaping the fossil hunting scene, with accounts on TikTok amassing millions of views on videos of hobbyists uncovering impressive ammonites and other specimens. 'It's really changed the scope of fossil hunting down here,' he told The Guardian. 'It's now making it a lot harder because it's introducing a lot more people to fossil hunting. It has attracted 1.4 million views and thousands of comments in awe of the impressive finds he chisels out of rocks. Another clip, posted by @sams.natural.habitat, has 20.4 million views and shows him discovering a rock containing a large ammonite on Charmouth Beach.