But the next big sales opportunity for Burger King may not have anything to do with crispier fries or more indulgent breakfast items. "I think we've still got a few years left of getting to that point we've all talked about, where almost every Burger King across America is a new modern Burger King. A scaffolder takes down scaffolding covering a Burger King restaurant that is advertising a Whopper classic burger on July 12, 2026, in London. Burger King US has focused this year on improving ingredient quality and related marketing rather than loading up on new menu items. Burger King made several subtle but meaningful changes to its Whopper for the first time in nearly a decade.