Record Demand For Ambulance Service Should Spur Greater Focus On PreventionThe New Zealand College of Public Health Medicine believes that record-breaking demand for ambulances over the past week should spur a greater focus on prevention and public health measures. While increased investment in ambulance services is important, the College believes that it is essential to ensure a much stronger focus on prevention, including basic public health measures. For example, seasonal influenza vaccine reduces the risk and severity of the flu but also reduces the risk of heart attacks and strokes by about one third. About New Zealand College of Public Health Medicine:The New Zealand College of Public Health Medicine is the professional body representing the medical specialty of public health medicine in Aotearoa New Zealand. Public Health Medicine is the branch of medicine concerned with the assessment of population health and health care needs, the development of policy and strategy, health promotion, the control and prevention of disease, and the organisation of services.