The model keeps food out of landfills, draws new customers to restaurants, and provides an affordable food option. Briana Boehmer ’02 — whose background was building tech-based businesses around health, wellness, and fitness — was smitten by the Goodie Bag concept when she first heard about it in 2023. “One of the things I loved about this opportunity was trying to create something that connected community with a well-being focus,” she says. Soon after meeting the two, Boehmer quit her job as chief operations officer for a fitness tech company to sign on as the third cofounder and COO of Goodie Bag. “That sense of being a part of something bigger than yourself and contributing to your community — I learned that at Wisconsin.”