The hidden cost of low-quality traffic data

From counting cars to observing entire networksTo understand the disparity in quality across traffic data, it helps to understand where modern traffic data, from TomTom, comes from. Planning relied on extrapolating data that was statistically weaker than modern traffic data. Now, we have vehicle probe data — and with it, a step change in traffic data quality. “We moved from a partial understanding of our road networks to evidence-led decision-making, grounded in statistically significant penetration across the network.”The traffic data equivalency illusionToday, traffic data is abundant. But the real cost of traffic data isn’t paid when the contract is signed, it’s paid later.