· The operator’s unique selling point lies in offering smart voice services directly over standard telephone networks, without requiring customers to switch to another platform. Telefónica has integrated artificial intelligence into all its business voice services, from the simplest mobile line to the most up-to-date switchboard, thereby moving towards smart voice. Javier Pascual, Director of Product, Pre-sales and Provisioning at Telefónica España, states: “We are the only operator to offer intelligent call transcription and summarisation for both fixed-line and mobile voice services, making us the best gateway for businesses to access digital technologies. Among the new features being incorporated into the voice services, intelligent call transcription and summarisation stand out; these will prevent the loss of data and information useful to the business, transforming every voice conversation into usable, structured and actionable information. In addition, Centrex AI has been introduced – virtual agent technology based on advanced language models that enables the incorporation of state-of-the-art generative AI across various channels, not just voice, and can be integrated with the customer’s business applications.