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Netflix Gets Closer: Closes 2026 US Upfront, Doubling Down on Ads Innovation
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WebWire | Recent Headlines
Today, were thrilled to share the successful conclusion of our 2026 Upfront in the US, closing deals with partners across all major agency partners.
Weve also seen continued interest in our live events, like the marquee NFL games on Netflix, WWE, and MLB.
This great momentum is amplified by the Netflix Ads Suite, which makes it easy for advertisers to buy with us, offering expanded flexibility, interactivity and reach.
The Netflix Ads Suite also offers advertisers AI-creative tooling that generates pause ad formats from existing assets.
Media Rating Council (MRC), were pleased to share that the Media Rating Council (MRC) has granted Netflix Ads Suites first accreditation.