John W. Kennedy’s “12 Simple Words” brings the values of the Scout Law into everyday adult life and will be displayed at MIBF 2026. But author John W. Kennedy is here to tell us that actually living by them in the real world is anything but simple. In his thought-provoking book, “12 Simple Words,” Kennedy takes the familiar rhythm of the Scout Law and drops it right into the heavy lifting of our adult lives. The spark for this entire project came from Kennedy’s time sitting on more than 250 Eagle Scout Boards of Review. John W. Kennedy has spent a lifetime practicing.