The Rush Green branch in Hertford, owned by franchisee Claude Abi-Gerges, now features a more contemporary dining area following its recent refurbishment. Claude said: "I’m proud to reinvest in our Hertford Rush Green restaurant. "It’s exciting to see the fresh new look and feel of our Hertford Rush Green restaurant and I’m confident the changes will not only benefit our customers but also our restaurant team as these will help make their jobs a little easier." The redesign is part of McDonald’s reimaging programme focused on improving speed, efficiency and customer choice. The changes make use of digital channels and the McDonald’s app, while removing the front counter to create a more spacious and efficient environment.