The next Apple Watch may eventually lose the one feature that has defined it from the start: its screen. A screenless Apple device could give the company a more direct competitor in that category while leaving the traditional Apple Watch to serve users who want a full smartwatch. A circular Apple Watch has been considered, although Gurman said such a device is unlikely to eventually ship. Still, the potential changes would give Apple more ways to serve different types of wearable users rather than relying on its familiar rounded-rectangle Apple Watch design. At the budget end, Apple could introduce additional affordable options beyond the Apple Watch SE.