PENN Bets Big on AlbertaPENN’s digital business remains unprofitable, but the losses have narrowed dramatically. Penn went live with three sites that day – Hollywood Casino, theScore Casino and theScore Bet. While the company doesn’t provide a financial breakdown by jurisdiction, Snowden revealed that Ontario is now its largest online sports betting (OSB) and digital casino market. World Cup Boosts EngagementSnowden said the company was aided by “solid World Cup engagement and cross-sell of the reactivated World Cup OSB user base into iCasino.” Approximately 70% of its sportsbook users placed a World Cup wager, he added, with approximately 45% of those World Cup bettors placing a soccer wager for the first time.