Well, somewhere between an offensive green hoodie and a cultural relevance score, Joe Ligé, Founder and CEO of Culture Hive Media, believes he’s found the ad industry’s blind spot. Culture Hive recently announced that its Cultural Relevance Score (CRS™) was integrated into Magnite’s ClearLine platform, enabling advertisers to do that very thing. Pop culture changes at the speed of light – Black culture, Italian culture, Hispanic culture don’t. The Cultural Relevance Score is a unit of measurement for cultural resonance between an audience and a given input. So to sum it up: cultural relevance gets you the right audience because it captures the nuance of who people actually are.