Spotify is rolling out a new “AI Persona” badge, which is designed to flag artist profiles built around AI-generated identities (anything from the name, face, bio, and visual image) rather than real people. Starting today, artists can voluntarily flag their profile with the “AI Persona” badge through Spotify for Artists. Once a profile carries the AI Persona badge, its music is excluded from personalized recommendations, unless a listener specifically chooses to follow that artist.