When it comes to IndyCar racing, no squad has been more successful than Team Penske. But Bud Denker, president of Penske Corporation, knows that when it comes to winning, it’s not about reveling in victories. “You’re going to lose more than you’re going to win,” Denker notes. Roger Penske, the founder of Team Penske, received some important advice early on from his father, who told him that, “Effort equals results.” Denker liked the idea so much that he’s since given coins to his sons with the phrase “Effort = Results” inscribed on them.