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Ferrari’s First EV Heads to Monterey Car Week Auction With a $1.1M Estimate
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Observer
This Saturday, the first of Ferrari’s polarizing EVs, the Luce, will head to auction at RM Sotheby’s during Monterey Car Week.
Designed by former Apple designer Jony Ive and his team at LoveFrom, the Ferrari Luce was widely panned and heavily mocked online when it debuted globally in May.
“I think the estimate is realistic,” John Wiley, Director of Valuation Analytics with Hagerty on their Automotive Intelligence team, told Observer.
This helps push Ferrari vehicle values considerably higher.
The VIN 0 Ferrari Luce will go on sale Saturday, Aug. 15, after 5:30 p.m. PT.