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IIDE or Kraftshala: Which is better? Data-backed Comparison (2026)
['Andrew Woodsville', 'Angela Scott-Briggs']
TechBullion
If you’ve been researching digital marketing courses in India, there’s a good chance both IIDE and Kraftshala School of Business have come up.
A Quick Overview of Both ProgramsIIDE offers two online digital marketing certifications – the Advanced Certification in Digital Marketing (ACDM) and the Professional Certification in Digital Marketing & Strategy (PCDMS).
Kraftshala MLP IIDE PCDMS Total Live Learning Hours 920+² 190+¹ Core focus Strategy, execution & repetition² Broad Overview¹ AI integration Woven into every module (incl.
Fees and ROIKraftshala MLP IIDE ACDM IIDE PCDMS Program Fee ₹1.59L + 18% GST² Not listed publicly ₹1.6L–1.8L (estimated)³ Effective Fee if Unemployed After ₹63,600 (after 60% refund)² – Full fee (no refund policy) Avg.
Sources1) IIDE Online Digital Marketing Course page – iide.co/online-digital-marketing-course/ (accessed August 2026)2) Kraftshala Marketing Launchpad program page – https://www.kraftshala.com/marketing-launchpad/digital-marketing-course/ (accessed August 2026)3) IIDE Placement Brochure 2024-2025 – iide.co/pdf/IIDE-Placement-Brochure.pdf (via Kraftshala compare page source list)4) Kraftshala vs IIDE comparison page – https://www.kraftshala.com/compare/kraftshala-vs-iide/ (accessed August 2026); avg.