The fast-food chain is taking another look at its breakfast business as CEO Bob Wright works to turn around the struggling brand. Earlier this year, Wendy’s gave some franchisees the option to stop serving breakfast and focus on lunch, dinner and late-night sales. Cutting breakfast hours at some locations contributed to a 12.5 percent drop in U.S. customer traffic in the second quarter, CFO Steve Cirulis said Friday during an earnings call. Still, most Wendy’s restaurants continue to serve breakfast. Wendy’s launched its current breakfast menu in 2019 after several failed attempts to break into the morning market.