​Asurvey by the Vietnam Trade Office in Türkiye shows that there remains significant potential for Vietnamese fresh fruit exports to the market. Abundant domestic supplies mean that demand for imported fresh fruits is lower than in many East Asian and Middle Eastern markets. ​Meanwhile, the growing number of foreigners living in Türkiye and rising international tourist arrivals are creating demand for tropical fruits. ​Building a brand for Vietnamese fruits should also be prioritised instead of exporting products merely as raw materials. ​According to experts, Türkiye presents certain barriers, but the market gap for tropical fruits also creates opportunities for Vietnam.