As more international visitors return to China, Shandong is making a stronger case for becoming the next stop after Beijing. At a tourism promotion event held in Beijing on July 23, tourism officials, international travel companies and industry partners unveiled new initiatives aimed at bringing more overseas visitors to the eastern province under the campaign Meet Shandong, Meet Authentic China. Image via Shangdong Culture & Tourism BoardTo make trip planning easier, Shandong also introduced a new series of suggested itineraries designed around different travel schedules. Shandong Airlines also presented updates to its international network and group travel services designed to support inbound tourism. [Cover image courtesy of Shangdong Culture & Tourism Board]