As Marvel's film Spider-Man: Brand New Day hits theaters worldwide, Disney China is launching the Spider-Man Mystery Hunt themed pop-up event from July 17 to August 16, 2026, at the Gate M West Bund Dream Center's Grand Silo in Shanghai. The zone displays multiple classic Spider-Man comic covers from different eras, creating an immersive American comic bookshop atmosphere. Life-size comic book photo installations allow fans to feel as if they have stepped into Spider-Man's comic world. Fudiao, a renowned space for American comic culture in China, will also participate in the exhibition, showcasing over 200 original Spider-Man comic books. Zone 5: Spider-Man's LabThe Spider-Man's Lab zone faithfully recreates scenes from the films, showcasing classic Spider-Man suits from various eras.