For grocers, winning more of the household budget may prove a more durable longer-term strategy than online markups. A grocery retailer can collect an extra dollar by marking up an online order, or it can give up that dollar and try to win more of the household’s grocery budget. Instacart said last week that Grocery Outlet, Strack & Van Til and Super King Markets have eliminated online item markups nationwide. The PYMNTS Intelligence report “The New Checkout: Crimped Consumers Lean Into Online Retail and Digital Wallets” provided a reason grocers might be willing to make that exchange. The PYMNTS Intelligence report found that 56% of financially stressed online grocery shoppers made their latest purchase at Walmart, compared with 50% of low-stress shoppers.