Content creator and actress, Oluwabukunmi Adeaga-Ilori popularly known as Kiekie has highlighted an aspect of social media that she warned could hurt the nation’s creative industry in the long run. According to her, social media criticism has become a two-edged sword, with its destructive side fuelled by the pursuit of clout and money on the ascendancy. As a creative, I think there’s a new problem building right now, and that problem is social media itself. I have been working on social media for more than 15 years, so I have been a huge fan of social media. “Critique, say what you must, but be mindful of how you say it.