Mondelez World Travel Retail (WTR) has brought the curtain down on the auction stage of its Ultimate Gift campaign with Toblerone, having raised more than $55,000 for local charities through a series of high-profile auctions at airports around the world. “The Ultimate Gift proved something we’ve long believed,” said Joost Rosmuller, Vice President and Managing Director, Mondelēz WTR. The Ultimate Gift campaign kicked off in Austria, at the Crystal Dome in Swarovski Kristallwelten (Swarovski Crystal Worlds). Mondelez WTR hailed the scale of the campaign as “unprecedented”, with more than 170 activation spaces around the world and nine charities benefitting. Despite the closure of the auctions, the campaign continues, with limited-edition Toblerone Ultimate Gift Boxes, decorated with Swarovski crystals, and the Toblerone Crystal Luggage Tag both still available at airports worldwide.