Speaking exclusively in Drapers’ August issue, Boden CEO Ben Dreyer said the next international market the brand is targeting is Canada. This comes amid Boden’s ongoing bricks and mortar expansion, following recent openings in Atlanta, Georgia, in November last year, Nashville, Tennessee, in March this year and Birmingham, Alabama, later this autumn. Read The Drapers Interview with Boden CEO Ben DreyerThe US is Boden’s largest market to date, accounting for half of its total sales. “The next international market in Boden’s sights is Canada,” he added. AdvertisementBoden returned to profitability for the year to 28 December 2024, posting profit of £26.1m, up from a loss of £9.4m in 2023.