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Cineplex CEO Says Gen Z Is Ready to Go to the Movies: “They’re Tired of Looking at Small Screens”
['Etan Vlessing']
The Hollywood Reporter
Ellis Jacob, CEO of Cineplex, says young audiences are driving Hollywood’s box office rebound by heading back to the multiplex in big numbers.
The better news may be Gen Z are also ditching their phones when coming out to movies for outings with friends and family.
On Tuesday, Cineplex reported a record second quarter revenue up nearly 10 percent to $383.7 million as theater attendance rose 9.3 percent to 12.7 million patrons.
That represented the highest second quarter box office for Cineplex since 2019.
Cineplex set all-time quarterly records for box office per patron at $13.91 and concession sales per patron at $10.26.