Taco Bell’s mobile app has gotten a bit more personal. Taco Bell said over 50% of its orders include a customization. Taco Bell has had one of the most consistently productive loyalty programs in the industry, with features like Taco Tuesday Drops that include exclusive offers for members each week. “The Taco Bell fandom wants to be a part of the conversation. “The Taco Bell program is about building a real connection with our fans.