Papa Johns is overhauling its marketing strategy amid another quarterly sales decline. Papa Johns moved away from co-ops in favor of a national marketing strategy in 2024 under former CEO Rob Lynch. Papa Johns is also refining its barbell pricing strategy after Penegor said it “didn’t answer the bell” on value. He said the challenging consumer environment means that the company can no longer “live on the quality and messaging of better ingredients, better pizza.” Quality Fresca, a major Moe’s Southwest Grill franchisee, has filed for Chapter 11 bankruptcy protection.