K-pop's global wave inspires Chile's next pop starstoggle caption Rony CurifutaSANTIAGO, Chile — Throughout this long, cold winter, an air of feverish anticipation has simmered in Chile's capital. Sponsor MessageThe phenomenon, known as Hallyu, or the "Korean wave," began spreading globally in the 1990s, moving Korean music, dramas, cuisine and beauty trends from niche interests into mainstream culture across the region. But in Chile, young people are doing more than consuming the Korean wave — they are reshaping it. The "Korean wave" has now well and truly engulfed Chile. With interest in Korean culture building more widely in Chile, Q_ARE is excited about where pop music is going.