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Adyen expands Toast payments tie-up into US market
['Karen Joy Bacudo']
ChannelLife US
Under the expanded agreement, Adyen will support Toast in the U.S. as the restaurant and hospitality technology group broadens its payments setup.
Toast sells a platform for restaurants, hospitality groups and retail businesses that covers point-of-sale systems, online ordering, payments and back-of-house operations.
Adding Adyen in the U.S., it said, is a natural extension of a relationship already used to support payments services in overseas markets.
The latest step strengthens Adyen's position in the U.S. restaurant and hospitality payments market, where platforms compete not only on price but also on uptime, settlement speed and ease of integration.
In that context, the U.S. extension broadens an existing payments relationship rather than creating a new one, linking Toast's domestic market to an arrangement it already uses in Ireland, the UK, Canada and Australia.