Marvel Studios‘Spider-Man: Brand New Day‘ has spent the past two weeks methodically dismantling box office records that once seemed untouchable, and the film shows no signs of slowing its historic run. That kind of staying power has fueled growing speculation about just how high the film’s final domestic total could climb. With $655 million already banked in North America after just ten days, ‘Brand New Day’ has generated more money before inflation adjustment than any other film in domestic box office history at that point in its release. That record has stood since 2015, surviving even ‘Avengers: Endgame’s’ massive $858.3 million domestic haul without a serious challenger, until now. Will Spider-Man: Brand New Day Become The First $1 Billion Domestic Movie?