65 years after Domino's was founded, it has finally launched a pizza called the Domino. Described as “the next generation” in pizza, the Domino design is based on the Domino's logo. Domino's the Domino Pizza Photos View 5 Images"The Domino fills a gap in our portfolio," commented Joe Jordan, chief operating officer and president of Domino's U.S. "When everyone wants something different, traditional pizza falls short. It's fitting that the next generation in pizza is shaped like the logo of the No. Or, Domino’s said, the Domino would be helpful on family pizza night “where everyone wants something different.”