Idahoan and the Idaho Potato Commission are teaming up to celebrate National Potato Day on August 19 with a social media recipe contest that puts mashed potatoes at the center of the meal. The campaign invites mashed potato fans to show how Idahoan Mashed Potatoes can be more than a side dish by creating a meal in which mashed potatoes are the main course. Entries must be submitted by August 18 at 11:59 p.m. EST, with winners scheduled to be announced on National Potato Day, August 19. Big Idaho Potato Hotel Stay Among PrizesThe grand-prize winner will receive a weekend stay at the Big Idaho Potato Hotel, along with a USD 500 Visa gift card to help cover travel expenses and a USD 100 Idaho Potato swag bag. The campaign aims to encourage consumers to experiment with mashed potatoes as a complete meal while celebrating Idaho's potato identity and National Potato Day.