The appeal is particularly focused on the summer school holidays, a period that often brings increased financial strain for families with children at home. Luke Emery, national sustainability director at Aldi UK, said: "The summer holidays can be a particularly difficult time for many families, with the cost of keeping children fed while they're home from school putting extra pressure on household budgets. "By sharing the items charities need most, we hope to make it as easy as possible for shoppers to give back while they're in store." "Thanks to the continued support of Aldi and its customers, local charities can respond to increased demand and help ensure families have access to the support they need throughout the holidays." In addition to customer contributions, Aldi expects to donate an estimated 2m meals to charities, foodbanks, and community organisations across the UK this summer through its partnership with Neighbourly.