The frozen food and grocery supermarket chain will be based at Birchwood Shopping Centre. It will offer a full range of branded and own-branded products, including frozen food, groceries, chilled foods, bread, milk, fresh fruit, and vegetables, along with a range of household and other items. Birchwood Shopping Centre has now confirmed that the new store will be opening on Friday, August 14. A Facebook post by the mall reads: "The new store entrance is outside, and the store will be open 7 days a week. "See you Friday for the grand opening."