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BYD sets sights on Japan outside urban hot spots with Racco mini EV
['Nikkei Asia']
KrASIA
In Ishikawa, kei cars account for 40.9% of all vehicles, according to the Japan Light Motor Vehicle and Motorcycle Association.
“When you go to outlying areas, kei cars are a common sight in those towns,” BYD Vice President Liu Xueliang said.
That event was part of a nationwide road show held by BYD Auto Japan ahead of the Racco’s release.
“Even with Suzuki’s Spacia, we’d consider it a strong month if sales exceeded ten units,” referring to the popular Suzuki Motor kei microvan.
“When it comes to Japanese kei cars, there are dealerships in all kinds of places.”