But the biggest, most worrying change, creators say, is to the YouTube Shorts ad monetization program. Right now, ad revenue for YouTube Shorts is pooled and allocated to creators based on a short’s number of views, whether it uses licensed music, and other factors. Those who fall below the Shorts threshold will not lose ad revenue for their long-form content, they simply will miss out on Shorts ad money until they get their numbers up. YouTube has apparently decided that 10 million Shorts views every 90 days is a reasonable minimum performance requirement to keep earning from Shorts. If monetization and ad revenue are locked behind what creators feel is an impossible goal, why try?