A Zoox robotaxi is seen driving on Nov. 19 in San Francisco. Set us as preferredZoox, the Amazon-owed autonomous taxi company founded in 2014, will launch its first paid rides in Las Vegas on Monday. Zoox, the Amazon-owed autonomous taxi company founded in 2014, will launch its first paid rides in Las Vegas on Monday. Rides in Zoox vehicles will remain free in San Francisco until further notice, the company said. The NHTSA exemption permits the commercial deployment of 2,500 Zoox vehicles each year for two years.