Premier Protein has entered the sparkling soft drinks category with a new protein-fortified soda designed to offer consumers an alternative to traditional creamy protein shakes. The new Sparkling Protein Soda is a clear, carbonated beverage containing 15g of whey protein isolate per can. She added: “With so many protein products on the market, our new Sparkling Protein Soda offers a light, vibrant and genuinely enjoyable-to-sip option, opening up an entirely new way for people to enjoy protein throughout their day, beyond traditional morning and post-workout routines.” The company is positioning Sparkling Protein Soda around these consumption occasions, combining the sensory characteristics of a carbonated soft drink with the nutritional proposition of a protein beverage. The new Sparkling Protein Soda will be available across US retailers from August 2026.