Bengaluru: Navi Mutual Fund has launched an investor awareness campaign aimed at making conversations around index fund investing simpler and more relatable, particularly among young Indians. The campaign uses humour and everyday situations to explain passive investing and encourage first-time investors to learn more about index funds. When asked by his guru about his future ambitions, the wrestler responds using index fund terminology instead of discussing wrestling titles or championships. “Index funds are among the simplest and most transparent ways for investors to participate in the growth of markets, but investing is still often perceived as complicated. “Instead of explaining index funds directly, we created characters who are unusually passionate about them.