So busy it's easy to wonder sometimes how interested Frederick Richard is in keeping the main thing the main thing. “Winning matters to show that your process is working,” Richard said late Saturday. When Richard saluted the judges this weekend, he did it while wearing a uniform that ran afoul of the rules. And Richard doesn't believe he has to choose between being a funny, charismatic and remarkably self-aware influencer and a champion. 1 trait of the most successful athletes, athlete creators, people growing their sports, people hitting icon status is winning,” he said.