Organisers have placed a greater emphasis on supporting young people beyond the day itself by offering access to practical business resources and guidance. "The Youth Market is about much more than selling products for a day. Funded by the Liverpool City Region Combined Authority's Local Growth Fund, the event is supported by the Wirral Business Support Service. Council lead Basnett said: "What makes this year's event particularly exciting is the additional business support offer. Since the Youth Market launched in 2023, it has attracted thousands of visitors and contributed to increased footfall in town centres across Wirral.