Gentrification most often happens in low-income neighbourhoods and industrial districts when new hipster cafes, concept stores and experimental cocktail bars move in and drive up property prices. A recent and especially infuriating example to myself and my circle of friends – barflies, nightlife advocates and people a little too old to still stay out until ungodly hours – is the misuse of the word “rave”. With Instagrammable lighting and professional cameras zooming in on perfectly coordinated outfits, these parties – despite having the word “rave” in their names – could not be more removed from the core concept of rave culture. One of the earliest usages of the word “rave” was in 1950s London, to describe wild bohemian parties of madness and frenzy. Then, in the 1980s, the term began to be associated with electronic music and experimental sounds in warehouses and other underground venues.