Corbin, who worked as an account executive for iHeartRadio for six years, said marketing is a broader strategy than advertising, which is a tool used to deliver messages. “TV, radio, still matter,” she said. “91% of Americans still listen to broadcast radio,” Corbin said, recommending it for businesses to advertise on. “And broadcast TV, it’s only about 24%.”When crafting a message for the targeted ad, she said to focus on what the benefits are of the product rather than what it is. “We had Procter & Gamble as our largest radio client.