The campaign rolled out Tuesday across Gap's digital and social channels, email, stores and out of home, including billboards in Times Square and on Sunset Boulevard. Dive Insight:With “Denim on your own,” Gap is shoring up a celebrity-heavy campaign formula that blends music and movement with a sense of nostalgia. Typical to Gap’s marketing, the effort bridges fondness for the past — in this case, Robyn’s enduring 2010 smash “Dancing on My Own” — with a modern edge. Products showcased include Gap’s Mid-Rise Straight Taper Jean, which is sported by Navarrette, and a ’90s Loose Jean worn by Todd. The Katseye tie-up generated 8 billion media impressions and more than 500 million views across platforms, along with double-digit growth in Gap’s denim category.