Get alerts:Chris Greiner, Zeta Global’s chief financial officer, said the company primarily serves large enterprises across all 15 industry verticals. The company has also introduced Athena, a conversational AI interface intended to make Zeta’s platform easier for marketers to use. Growth, Profitability and Capital AllocationGreiner said Zeta’s revenue consists of approximately 60% recurring revenue, including data-cloud licensing, marketing-platform subscriptions and contractual minimum usage commitments. About Zeta Global (NYSE:ZETA)Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.