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BrewDog giving away pints as part of ‘major’ campaign
['Nikkie Thatcher']
MorningAdvertiser.co.uk
The business has partnered with Deliveroo to sample 20,000 cold cans of Punk IPA, each with a flyer for a free pint at participating bars.
Craft beerBrewDog chief operating officer Lauren Carrol said: “Summer in London is all about parks, pints and good company and we want Punk IPA at the heart of it.
Earlier this summer (June), Tilray revealed it had invested about £50m into stabilising the Scottish brewer and bar operator after the acquisition.
As reported in MCA last month (July), BrewDog contributed more than $50m (£38.5m) to Tilray Brands’ revenues and was cited as a major future growth driver.
In its results, Tilray said it had stabilised the business, improved performance and positioned BrewDog for profitability, while leveraging its ‘iconic pub network and experiential consumer platform’.